Growth Marketing Lead

At Tab, we’re revolutionising the way travellers discover, plan and book a trip.

The Guide lets travellers find and book anywhere — with helpful recommendations from friends & local experts, rather than bland listings with endless reviews. Planning your trip should be a joy, not a chore! We help people to travel responsibly, by booking direct instead of using traditional booking sites. Travellers get the best price and they help local businesses avoid unnecessary fees.

Travel experts, content creators and the friends you always ask for recommendations can use The Guide to showcase their favourite places to stay and things to do. When you book one of their recommendations, you’ll get a discount from the business and they receive bonus credit to say thanks.

The Tab platform gives independent tourism businesses the tools to improve their online presence, be discovered, take direct bookings — and also to take payments. Our payment platform is uniquely designed for tourism businesses, handling over 100 currencies natively, and every payment type securely and easily.

As travel returns after a difficult period, it’s time for a fresh approach. That’s why we’re building a social commerce platform for tourism — helping to spread the benefits of tourism far and wide, and helping travellers make the most of their precious time abroad.

We're headquartered in London, and backed by Y Combinator (the investors behind Airbnb, Dropbox and Stripe).

About Tab

Tab is a payments and bookings platform for tourism and hospitality businesses — hotels, hostels, tour operators, dive shops and retreats — across some 40 countries in Latin America, Africa and Asia. We serve markets where the likes of Stripe and PayPal don't operate directly, helping thousands of businesses get paid by travellers from around the world.

We're backed by Y Combinator and run as a deliberately lean team: no agencies, no layers, high ownership.

The role

You'll own lead generation at Tab: generating demand and capturing inbound leads across our key B2B acquisition channels. You'll be the person accountable for how new merchants find us, and you'll have real budget, real autonomy, and a direct line to the numbers.

Paid ads:

• Own targeting and budget allocation across campaigns
• Own creative and landing pages
• Run our current paid channels (Google, Meta) and expand into new ones — ChatGPT, Reddit, TikTok, LinkedIn, and vertical-specific channels for our industries
• Build prospecting and retargeting that works across the full customer journey

Outbound email:

• Own personalisation, copy, creative and cadence
• Manage our sending systems and monitor the associated infrastructure (deliverability, domains, warm-up)

Referrals and partnerships:

• Run our referral programme and ambassador programme
• Develop partnerships that drive customer acquisition

Working with other teams:

You'll collaborate closely across the company on:

• Key messaging, copy and creative guidelines
• The marketing website
• Email leads and personalisation data
• Social media presence and content
• Content for our website
• SEO and GEO (generative engine optimisation)

Across all of this, you'll own tracking and reporting: clear metrics for every channel, plus the marketing website.

Who we're looking for

How you work

• You reach for AI naturally and have an instinct to automate — using AI tools where they help, and working manually where that's better
• High agency: you spot what needs doing and do it, without waiting to be asked
• Comfortable in a lean team — we don't use agencies, so you'll be hands-on across strategy and execution
• You work well across teams, not in a silo
• Strong technical and AI skills
• Strong analytical skills — you're at home in the data
• Good judgement across writing, creative and design
• Spanish or French is helpful, given the markets we serve
• You don't need to be great on merchant calls — this isn't a sales role

Experience

4–8 years in lead generation, ideally in B2B or fintech, ideally at a startup

Our backend & web stack: Python, JavaScript, ReactJS, Postgres.

We also write in Swift, Java and React Native for our mobile apps.

Our platforms include:

• Mobile payments app, built in React Native for iOS and Android, enabling Merchants around the world to take in-person payments from travellers, with the phone in their pocket.
• Booking and Payments Webapps, built on Flask + Postgres + React, gives Merchants the tools to take bookings and get paid ahead-of-time, in-person and after-the-fact on any device.
• Payments Core, built on Python 3 + Postgres + Redis, supporting international payments across over a hundred currencies in real-time 24/7 with zero downtime
• The Guide, built on Django + Postgres + Svelte, is our new digital guidebook designed to support hundreds of thousands of businesses and travellers around the world.

We move fast, so you'll start having a meaningful impact on the business in your first week as we execute our ambitious growth plan. You'll also be encouraged to contribute across all areas – we all help each other out.