Social Media Manager

What You’ll Do

Social Strategy & Content

Own social strategy across TikTok and Instagram, with support on emerging platforms

Plan and execute content calendars aligned with drops, campaigns, and cultural moments

Create and publish short-form content (styling, try-ons, trends, BTS, creator-led storytelling)

Translate product and brand moments into engaging, trend-relevant content

Creator & Community

Collaborate with creators and influencers to amplify campaigns and content

Manage day-to-day community engagement (comments, DMs, replies) in Cider’s brand voice

Act as a bridge between community feedback and internal teams

Performance & Operations

Manage posting cadence and daily publishing

Track performance and optimize content based on insights and trends

Partner cross-functionally with Marketing, Creative, and Growth teams

• 3–5+ years in social media, content, or digital marketing (fashion/DTC preferred)

• Strong understanding of TikTok and Instagram, trends, and platform behavior

• Proven ability to create engaging, high-performing short-form content

• Comfortable shooting/editing content and being on camera when needed

• Highly organized, fast-moving, and culturally plugged-in

• Strong sense of brand, storytelling, and Gen Z audience